I’m a hands-on creative, visual storyteller, style enthusiast and brand builder striving to always stay curious and inspired.
I’ve been fortunate to work as a creative lead for some of the most prestigious global brands as well as a collaborator with smaller pioneers. My focus and passion remains to help evolve their core businesses through a fresh approach to visual innovation and voice. Also, my elevated perspective on photography, graphic design and typography has been the difference in creating content that sets the standard.
In addition to digital and video teams, I’ve worked along side Merchandising, Store Planning, PR and Finance to develop ideas that are on budget and on time. I believe my joy for what I bring to the table and love for whatever possibilities exist—set me up for success. Sometimes I go big — other times I stay small and scrappy, but my goal is to always deliver clear and simple creative.
BRANDS
Victoria’s Secret
Sephora
Lane Bryant
Cacique
Tiffany & Co.
Guerlain
Hearst
Coach
itCosmetics
Talbots
Macy’s
Grey Advertising
Milly
Uniform Advantage
SPECIALITIES
Multi-Channel ART Direction
Creative Brand Strategy & Advertising
Concept Development
Social Content (Planning & Execution)
Brand GUIDELINES book
Video StoryBoarding
Graphic Design & Typography
Photo Art Direction (Location/Studio/Still life)
Faced Paced E-commerce Photo Art Direction
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Leadership/Mentorship
Team Building
Project Management
Budget Management
Shoot Planning
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